For those of you who are interested, I compiled a list to the third exercise and posted it. I will post my response along with Brian's in the comment section. There were a lot of interesting items, espicially when we looked outside the U.S. for underdogs and rivls.
Click here for story.
Viral Marketing
For the Viral Marketing class on Wednesday, please review the following:
- From Wikipedia, please read the discussion of these topics, which will be on Friday’s fourth exam:
- For examples of viral efforts, please look at these sites:
Topics
For the Topics class on Tuesday, please read the following articles on client and agency relations:
You will need this information for Tuesday's discussion.
Exam questions related to both articles could appear on your fourth exam on Friday.
Give Me More (Cow) Blogs
Earlier this summer, we discussed employer efforts at dealing with employees' blogs. What about firms launching a blog? Duct Tape Marketing, which sends out a daily "How to improve my firm's marketing in 5 seconds" has a good guide for a firm or anyone really that is starting a blog. The story is
linked here.
Forbes' Best of the Web, which I linked to on the right menu bar, includes a blog section, which is
linked here. The blogs deal with a far range of topics. If you put on your student hat, I am sure you can find several blogs for a bonus assignment. Or, put on your marketing hat to get ideas on a blog for your employer. Of course, you will want to read Duct Tape Marketing first.
For those in the job market, this Washington Post article, which is
linked here, includes several links to job hunting blogs. Or, you can leave your student hat on, and look for blogs to complete the bonus assignment.
