Viral Marketing
For the Viral Marketing class on Wednesday, please review the following:- From Wikipedia, please read the discussion of these topics, which will be on Friday’s fourth exam:
- Viral marketing
- Guerilla marketing
- Stealth marketing
- We will define and discuss Ambush marketing in class
- For examples of viral efforts, please look at these sites:
- Award winning viral campaigns
- Lots of examples of viral efforts
- Other examples available on Wikipedia’s viral marketing discussion
posted by Michael @ 7:48 AM
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