The Other Idea Involved a Tattoo, a Logo, and a Hamster
Notice the comment from Stihl's promotions manager who refered to dog owners as passionate. I think a different phrase would fit better.Have we reached a saturation point with promotional activities? Stihl's logic for sponsoring a dog is interesting, however. I am not sure I see a connection.
When Paine Webber sponsors a golf tournament, the overlap between the two circles in the Venn diagram should be sizable. Do dog owners need weed whackers, blowers, or tillers more than people who watch NASCAR or lumberjack competition? Click here for story.
posted by Michael @ 8:17 PM
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