Video Killed the Sports Star
There is so much going on in this article about video games that we have discussed in class. Relationship Marketing. Co-production. Combing of resources to create a new product. Promotion.How do Take Two and EA get their respective target markets excited about new markets? Are they both chasing the same target market? Are the consumers of video games homogenous? If no, how should different companies beyond Take Two and EA use STP to talk with those consumers? If yes, how should Take Two and EA and Midway use to STP to increase sales, change attitude, and/or increase awareness?
In the article, EA established a relationship with the NFL. What were the pros and cons of this strategy? Could a video game maker promote a football game that is not co-branded with the NFL? What are the relational advantages and disadvantages for EA and Take Two within the context of EA’s long term relationship with the NFL?
In markets outside of sports software titles, what are the marketing implications and lessons? Click here for story.
posted by Michael @ 5:08 PM
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