We Don't Need No Stinking Blogs
Companies have discovered the power of blogs. Unfortunately, Dell is not one of them.Read the initial posting here
Read the follow up here
Other than Dell, many companies are finding blogs as a means to offer value to current customers and as a means to acquire new customers. Employee blogs can provide insights into how a current or prospective partner behaves. But, what makes an employee blog interesting or entertaining can cause embarrassment to the company.
Should firms have limits on employee blogs? How should firms view blogs? Do they represent a strategic tool that can foster or enhance a relationship?
In more general terms, is the role of promotional activities to facilitate relationships? If so, how do employee blogs serve that purpose? Click here for story.
posted by Michael @ 11:39 AM
0 Comments:
Post a Comment
<< Home